Social Media and Digital PR

Influencer, newsroom, and creator operations with measurement.

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Overview

Attention is earned with relevance and delivered through people who already have it. We build a target universe of journalists, editors, and creators that fit your story. Outreach uses respectful sequences with clear value for the recipient. We do not spam. We brief well and deliver assets that make their work easier: clean quotes, data, and art that does not look like an ad. We track every contact and keep a history so you can build relationships over time. When coverage lands, we capture it and route it to your channels with the correct links. We measure quality, not just volume. Authority of the outlet, position on the page, and the follow on traffic you actually receive. Creators get the same discipline. Offer, brief, review, and disclosure. No vague promises. You will see which partners moved real numbers and who burned time. Over time the system becomes an asset. You know who to call, what to send, and how to report the results.

Pain points

  • Low credibility
  • No relationships
  • No tracking

Why it matters

Good PR compounds when it is tracked and when partners trust your process.

Our method

  • Target list and outreach
  • Offers and briefs
  • Attribution and link hygiene

Deliverables

  • Outreach CRM
  • Brief templates
  • Coverage report

Timeline and metrics

Two to four weeks for first wave.

  • Coverage quality
  • Referral traffic
  • Domain mentions

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