Search Engine Optimization

Overview

Search is a byproduct of clarity and speed. We start with logs and a crawl to see how bots experience your site. We fix what blocks them. Clean status codes, fast LCP, stable CLS, and sane caching. Then we map topics to entities and questions that real people ask. Content gets briefs with structure, not slogans. Each page has a job and an internal link plan that makes sense to a machine and a human. We add structured data where it lifts meaning instead of stuffing microdata into every corner. Title tags and descriptions are written to win a click without drifting from truth. We do not chase tricks. We track impressions, clicks, and position by topic group, then adjust the plan. When the site is fast and the content says something useful, search tends to reward the signal. It is slow at first and steady after that. You get a system that keeps working because it is built on things that do not change every month.