Content Development and Marketing

Overview

Content only works when it is tied to a job the reader wants to get done. We pick those jobs, decide the formats that help, and commit to a pace you can sustain. Every piece gets a brief with audience, problem, proof, and action. We write plainly and show outcomes. Distribution is planned. Owned channels first. Partners second. Paid if the unit economics make sense. We tag links correctly and avoid vanity metrics. After publishing we look at reads, time on page, scroll depth, and the actions that follow. Then we change the plan, not the goal. The library becomes an asset rather than a graveyard of posts. Your team learns to kill lines that do not work and lean into the few that do. The system reduces waste and makes results predictable.