Selected work. Short, verifiable outcomes instead of long decks. Charts below are illustrative of the shape of results clients see when the basics lock in—fast pages, clean IA, entity-aware content, and a calm operating model.
Start a projectWe mapped product concepts to entities and questions customers actually ask. Pages moved from vague slogans to specific claims with proofs, structured data, and clean internal links. Crawl budget wasted on thin pages was cut; impressions and clicks rose predictably.
Outcome: steady impression growth over 90 days with matching click lift.
We flattened a plugin-heavy CMS into a fast static export. Navigation was simplified to tasks users actually arrive to complete. The result: stable vitals even under traffic spikes and a calmer content process for staff.
Outcome: LCP trending from ~2.8s toward ~1.5s, CLS stabilized < 0.05.
We built a calm message house, approvals flow, and short escalation matrix. Releases and answers were written for scrutiny, then routed through a single channel to cut noise. Coverage quality improved and sentiment recovered steadily.
Outcome: sentiment recovery with faster time-to-resolution.
Entity SEO, briefs, link graphs
Static export, light UI
Runbooks, approvals, cadence
Want your graphs to look like this in real logs, not slides?
Let’s talk